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Google has announced that over half of all searches are now performed on mobile devices, and the number will only rise as more people access the internet on their smartphones. In order to keep up with this new trend, you need to make sure your content is available everywhere people can view it. A good way to achieve this is by creating a mobile-friendly site. What is a mobile-friendly site? - Simply put, it’s a site that has been designed with small screens in mind so users have an easier time accessing the information they are looking for. Although there are many sites that don’t adhere to the basic principles of mobile-friendliness, there are also plenty that does. Here are 10 steps you can take to make your site mobile-friendly and search engine optimized (SEO).
- Create an SEO-Friendly Site
It needs to be SEO-friendly not just because it will improve your rankings on Google, but because it will improve your search visibility on competing search engines as well. SEO-friendly sites provide more than just a place to store your site’s content. They create a structure that includes elements like headings, links, and images that help Google and other search engines find your site. When it comes to SEO, you want to make sure your site has been optimized for search engines like Google. You can do this by using the correct code and making sure your site is mobile-friendly. Ensuring your site is mobile-friendly means it’s designed to be viewed and accessed on mobile devices, including smartphones and tablets.
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- Make sure your site uses the right tools and code
The tools you use to create your site will vary depending on the platform you use. 10 easy ways to make your WordPress and blogger sites mobile-friendly, However, if you want to ensure your site is as SEO-friendly as it can be, you’ll want to use a tool like Google PageSpeed Insights. This will help you identify issues and fix them, allowing you to boost your site’s performance. You can also use tools like Google Search Console to see if your site is receiving any mobile-friendly issues.
- Use HTML for your Site
You can also create your site using HTML, a code that’s designed to let search engines know what pages and content you have on your site. The advantage of using this code is that it allows anyone who wants to access your site, whether it’s a search engine or an individual, to do so. Google recommends using HTML for your site because it’s universal and works the same way whether you’re viewing the page on a computer or a smartphone. This means it will be easier for users to access the information they’re looking for, whether they’re sitting at their desks or at a café while they’re on the go.
- Determine what you need to rank in mobile searches
As you create your site, you can use the information you’ve gathered to determine what your main goal is. Is your goal to rank on the first page of Google? To rank in the top 10? What are your secondary goals? Once you know what you want to achieve with your site, you can begin to create a strategy. In order to rank well on mobile searches, you need to provide relevant information and also make it easier to access. When it comes to providing relevant information, you have a few options. You can include content that answers users’ questions, provides information about where to find the information or give step-by-step tutorials. You can also include call-to-actions that encourage users to take actions like signing up for email lists or downloading apps.
- Use images that are optimized for touch screens
Adding images to your site is a great way to increase both reader engagement and website usability. Images help to break up text and provide a more visually engaging experience. They can also help improve your rankings because they are crawled by search engines, which can help to rank your site in search results. You can use image zoom functions to make sure your images are optimized for mobile devices. These functions are available on most browsers and make it easier to zoom in on images on mobile devices. You can also try to resize your images to make them optimized for mobile devices.
- Add CSS to your Site
One of the best ways you can improve your site’s mobile-friendliness is by adding CSS or CSS3 to your pages. This code is designed to improve the way your pages look and able to be accessed on any device with minimal effort. For example, you can use CSS to add a border to your site that is only viewable on mobile devices. You can also use CSS to hide portions of your site from users who aren’t on their mobile devices. You can also use CSS to make sure your images are zoomed in, so users don’t have to zoom in on the image to view the entire page. You can also center your images horizontally or vertically.
- Serve your Content Properly
When you’re creating a mobile-friendly site, you should always try to serve your content properly. This means that users are able to view your content without any issues, whether they’re accessing your site from a desktop or mobile device. To ensure your content is properly served, you’ll want to make sure you’re using a Content Delivery Network (CDN). This is a system that delivers your content through servers located around the world, so users are able to access your content no matter where they’re located. You can also make use of a Service Worker, which is a script that plays an important part in ensuring your content is properly served. A service worker is designed to help make websites more mobile-friendly by detecting when a mobile device is accessing your site and doing so without any issues.
- Don't Reinforce Negative Keywords in Your Domain Name or URLs
One of the best things you can do to improve your site’s mobile-friendliness is to avoid using negative keywords in your domain name or URLs. This means you should avoid using terms like “no” or “not” in your domain name or in the URL of your pages. This will help to make sure you’re avoiding reinforcing keywords like these on your site. Instead, you should try to use positive keywords that will encourage Google to rank your site higher, like “best” or “top.” This will help to ensure you’re not reinforcing any negative keywords in your domain name or URLs.
- Conclusion
Like it or not, the internet is becoming more and more mobile-focused, with more people accessing the internet from their smartphones than from their computers. A good way to make sure your visitors can access your content is by creating a mobile-friendly site. This includes serving your content properly, making sure your site is mobile-friendly and adding the appropriate images and code. By doing so, you can make sure your site has been optimized for these devices. These techniques will help you create a more mobile-friendly site that is easier to access and provides more engaging content.
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